Post by account_disabled on Dec 24, 2023 3:29:59 GMT
Even if we recently noted with a client and its competitors that quantity is not the essential point in this matter. Quality of pages that return links. In what we see, this criterion is more important than the previous one. Number of domains that return links. This criterion is a little less important than the quality of the pages but a priori more important than the number of links. Traffic sources: Share of branded/non-branded traffic. What do we mean by that? Branded traffic is Internet users who have come to the site with a request that contains the name of the brand or one of its offers (product or service). For me, this is one of the essential points of the “business” quality of a site.
If only Internet users who already know the company come to a site, the site will probably be less effective Email Data than if it is arrived at through generic requests expressing needs. I think the main leverage of a site comes from its ability to generate “non-branded” traffic. This is also the reason why we do content marketing or inbound marketing. Online segmentation / Offline segmentation: Presentation of the offer: is it consistent with the customer's online market segmentation? It’s more of an observation that we make post-analysis. We very often see that the way in which a company segments its online market and presents its offer is more linked to an offline reality than online.
In most cases, companies start from their offline observations and their business structures to approach their online markets. And in most cases, we realize that online does not work at all like offline. Landing pages: We also analyze content pages to find out how they are understood and indexed by search engines. This is a doubly revealing point. On the one hand, this allows you to know whether the content strategy targets the right themes. We have seen dozens of companies (even very large companies) invest heavily to create content (articles, white papers, etc.) on subjects for which there is absolutely no demand online. On the other hand, it also allows you to check whether the content is suitable for the web (long enough, with the right keywords, etc.).
If only Internet users who already know the company come to a site, the site will probably be less effective Email Data than if it is arrived at through generic requests expressing needs. I think the main leverage of a site comes from its ability to generate “non-branded” traffic. This is also the reason why we do content marketing or inbound marketing. Online segmentation / Offline segmentation: Presentation of the offer: is it consistent with the customer's online market segmentation? It’s more of an observation that we make post-analysis. We very often see that the way in which a company segments its online market and presents its offer is more linked to an offline reality than online.
In most cases, companies start from their offline observations and their business structures to approach their online markets. And in most cases, we realize that online does not work at all like offline. Landing pages: We also analyze content pages to find out how they are understood and indexed by search engines. This is a doubly revealing point. On the one hand, this allows you to know whether the content strategy targets the right themes. We have seen dozens of companies (even very large companies) invest heavily to create content (articles, white papers, etc.) on subjects for which there is absolutely no demand online. On the other hand, it also allows you to check whether the content is suitable for the web (long enough, with the right keywords, etc.).