Post by account_disabled on Dec 23, 2023 9:54:52 GMT
I spoke of the book as a product to sell and as an anomalous product, but still as a product. The book also has its role in editorial marketing, it must not be considered as a simple set of pages sewn together or glued to the cover. A book must be packaged as a real product, it cannot hope to be sold thanks to the poetry it contains, the depth of the topics it deals with, the good looks of the writer. You can't see all this stuff in bookstores, much less online. The book product must therefore possess particular characteristics which make it unique, original and recognisable, especially in a bookshop.
She must stand out, she must be noticed, just as if she were a model at a fashion show. This does not mean that you need to take care of only the external appearance of the book, but simply that you need to take care of it. The publishing house and editorial marketing Many publishers do not have a sufficient budget to be able to undertake an adequate marketing campaign for the Special Data books they publish and prefer to delegate editorial promotion to the author - who lacks the basics. The publisher's support, at that point, is "limited" to the organization of presentations and participation in events and book fairs or other cultural initiatives.
Right or wrong we may judge this attitude, we must keep in mind that the production of a book has costs. If the cover price of a certain book is very low, it follows that the publisher - and the writer - will not be able to spend much on the editorial promotion of that book. Maybe he won't be able to spend anything. The solution lies in collaboration between publisher and writer. A dedicated marketing campaign must be studied for each book. The same steps taken to promote a horror novel won't work to promote a historical essay.
She must stand out, she must be noticed, just as if she were a model at a fashion show. This does not mean that you need to take care of only the external appearance of the book, but simply that you need to take care of it. The publishing house and editorial marketing Many publishers do not have a sufficient budget to be able to undertake an adequate marketing campaign for the Special Data books they publish and prefer to delegate editorial promotion to the author - who lacks the basics. The publisher's support, at that point, is "limited" to the organization of presentations and participation in events and book fairs or other cultural initiatives.
Right or wrong we may judge this attitude, we must keep in mind that the production of a book has costs. If the cover price of a certain book is very low, it follows that the publisher - and the writer - will not be able to spend much on the editorial promotion of that book. Maybe he won't be able to spend anything. The solution lies in collaboration between publisher and writer. A dedicated marketing campaign must be studied for each book. The same steps taken to promote a horror novel won't work to promote a historical essay.