|
JUTHI Guest
|
Posts: | 0 |
Joined: | January 1970 |
location | |
Points: |
|
Likes: | |
Website: | |
|
|
Post by JUTHI on Oct 21, 2023 10:34:19 GMT
The division criterion in this case is specific consumer interactions. Customer segmentation – an example of popular behaviors that will help with grouping are: actions taken on the website - including information on what hours the customer most often browses the website and how long he stays on it, what phrases he searches for, what types of categories he is interested in, what subpages on the website he views and what his e-purchase path looks like commerce. Users' shopping habits - information about what users buy and whether they usually complete purchases or abandon shopping carts. It is also worth noting what device customers use to shop (smartphone, laptop phone number list or tablet) and what is usually the trigger to make a purchase decision - time-limited promotion, special campaigns, discount for subscribing to the newsletter, etc., brand or store loyalty - shows how much mone. Spend and what products or categories they spend the largest budget on, what products they most often combine with each other and whether they come back again. Demographics Demographic data allows you to divide customers into specific groups based on age, gender, education, place of residence, marital status, having children or social position. In e-commerce and the fashion industry, this type of data is of great importance when creating segmentation and then personalizing marketing campaigns.
|
|