Post by account_disabled on Mar 10, 2024 4:12:07 GMT
With this article we will try to better understand what a digital marketing strategy consists of . We will talk about channels, actions and, above all, objectives that precede the final goal: selling or, better said, creating fertile ground for sales. To understand the role of the many players in online marketing I have drawn a map. Digital marketing map Map of online marketing, by Fulvio Julita The horizontal line describes the ideal journey of a customer, from when he comes into contact with a brand (it can be the brand of a product, a shop, a seller of services) up to the purchase decision.
The scheme clearly simplifies a very complex dynamic: there is not a single Greece Telegram Number Data path which, starting from the condition in which the potential customer does not yet know the brand (anonymity), leads to the sale . The path is dotted with actions - and the use of appropriate channels - each aimed at stimulating the transition to an increasingly intense degree of rapprochement: obtaining visibility, establishing a relationship of trust and cultivating the relationship, the intermediate steps that precede the finish line the final. Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming.
When we analyze together the various phases of the strategy - the customer journey , as it is defined - what will be evident to you is the key role of content. Valuable content, lifeblood for strategy With money you can buy visibility on the web, invest in activities with which to appear in Google search results or in the feed of a social network, but you cannot buy the reactions of a potential customer : he will interact with your message only if he will see a value, an advantage for himself. By interaction I mean a click on the link that takes him to read a post on your blog, sign up to your mailing list or make a purchase.
The scheme clearly simplifies a very complex dynamic: there is not a single Greece Telegram Number Data path which, starting from the condition in which the potential customer does not yet know the brand (anonymity), leads to the sale . The path is dotted with actions - and the use of appropriate channels - each aimed at stimulating the transition to an increasingly intense degree of rapprochement: obtaining visibility, establishing a relationship of trust and cultivating the relationship, the intermediate steps that precede the finish line the final. Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming.
When we analyze together the various phases of the strategy - the customer journey , as it is defined - what will be evident to you is the key role of content. Valuable content, lifeblood for strategy With money you can buy visibility on the web, invest in activities with which to appear in Google search results or in the feed of a social network, but you cannot buy the reactions of a potential customer : he will interact with your message only if he will see a value, an advantage for himself. By interaction I mean a click on the link that takes him to read a post on your blog, sign up to your mailing list or make a purchase.